Political Search Engine Advertising

Pop Quiz: When you want to learn about a politician’s stance on the issues, where do you go? When you want to learn about his/her experience, expertise, background and history, where do you go? Do you:

a) Pick up the local newspaper and cross your fingers that today’s edition had a huge election supplement? (Good luck!)

b) Turn on the local news and hope tonight’s the night the station chooses to inform you about your local politicians instead of showing you the Cute Pet of the Week? (Fat chance!)

c) Randomly drive around your town looking for political billboards, hoping maybe you’ll catch one that actually tells you something about the candidate, rather than just urging you to vote for him/her? (Keep your eyes on the road, fella.)

d) Sit down at your computer, pull up a search engine, and search for the information you want. (Yeah, we thought so.)

Why is it, then, that politicians dump so many dollars into newspaper ads and billboards (that people rarely read) and radio/television ads (that people grow tired of hearing), and spend so little helping educating voters who are actually looking for information about them? (Hey, they don’t call it a “search” engine for nothing.)

Whether you’re running for U.S. Senate or a seat on the city council, there’s a conversation about you taking place on the Web among your voters. And if you don’t join and begin to steer that conversation and define your candidacy, your opponent will do it for you.

Contact us today if you’d like to take control of that conversation online, and take control of your election. We can blanket all major search engines with your online presence within a few days, and get you leaps and bounds ahead of your competition.