If you’re an ad agency, you’re no stranger to the landscape-changing power of pay-per-click search engine advertising. If your customers aren’t already demanding Google Adwords, then it’s safe to say they will be soon.
For agencies, Adwords and SEM at large present a double-edged sword. The dynamic nature of the medium enables unprecedented return on investment and great results to show clients. That’s good.
It also makes campaign management a full-time, high-skill job. “Set it and forget it” is a myth. Responsible PPC managers wear a variety of different hats: copywriting, statistical analysis, SEO, landing-page optimization and competitive analysis to name a few. Not to mention expertise in the complex and ever-changing nuances of the Adwords system.
That’s tough. And it’s not a job for interns or newbies. Ask yourself this: for each of our PPC clients, are my Adwords managers doing all of these?
- Multivariate split testing every ad in the account at regular intervals
- Tracking conversions down to the individual keyword level
- Saturating every campaign with negative keywords to purify traffic
- Employing all eight (not three) Adwords match types to maximize your ad spend
- Running search-query reports regularly to find out what customers are really searching for when they find your ads
- Regularly communicate with Google reps who are dedicated to serving your account
- Monitor click fraud
- Run ads in foreign languages
- Employing geotargeting technology
If so, congrats: you’re one of very few agencies anywhere who are truly qualified and committed to using PPC to its full potential.
If not, then you’re leaving money on the table for both you and your clients.
Maybe you have little experience with Adwords, or maybe you just don’t have the time to pursue an in-house search specialist. In either case, we can make your life easier with our Google Adwords subcontracting service. You can white-label our pay-per-click expertise as your own, adding it to your existing variety of client services. You don’t ever have to mention StraightForward Interactive. It can be our little secret.