We build pay-per-click advertising campaigns with Google, Yahoo!, MSN and Ask.com from start to finish: Our full-service approach requires no work from our clients, allowing them to direct their attention to other areas of their business. We perform all pre-launch research, write all advertising copy, activate and continuously manage our clients' campaigns. Here are the steps we take in bringing a new client on board:

1. Find cost-effective keywords for your business by examining your site and the specific goals of your advertising. We compile information about relevant keywords and current bid prices, then eliminate overpriced and ineffective words/phrases. Then, we dig deep for popular yet inexpensive keywords that remain "under the radar" of your competition. Because the more cost-effective keywords we find, the more low-cost traffic we deliver to your site.

2. Create your Google , Yahoo!, MSN and Ask.com campaigns once we’ve pinpointed the appropriate words and phrases. Effective, concise ads are important not only for attracting the right customers, but for repelling Web-searchers who are seeking something you don't offer (because every click costs money).

3. Activate the campaigns. Once the ad campaigns are ready for the world's eyes to see, we use our premium Google and Overture account status to expedite the appearance of your ads on all major search engines: Google, Yahoo!, MSN, AOL, Ask.com and many more.

4. Monitor the positioning of your ads. If you’re doing PPC advertising, you want to be sure your ads are getting the prominent placement you're paying for. Your competitors are bidding against you all the time. We make sure you stay in the position you want to be in.

5. Keep you within your budget. Google and Yahoo! have some built-in functionality to control your daily and monthly spending, but human intervention is often still required.

6. Guard your account against the competition. Google's and Yahoo!’s bid systems aren't immune to gaming by unscrupulous competitors, and that opens you up to being “squeezed” by savvy competitors. While not illegal or against the rules, it’s a practice than can cost you a lot of money, and that’s what we guard against.

Want to talk more about PPC with us? Email us now.