It's official: Consumers Use Search Engines to Find Auto Dealers

3 out of 4 online consumers looking for an automobile dealer use a search engine to find that dealer. -- Insight Express study for Google, 2003

I know I waste half the money I spend on advertising. The problem is, I don't know which half." -- John Wanamaker, advertising pioneer

If you're an auto dealer, you've been familiar with Mr. Wanamaker's lament for as long as you've been in the business. Perhaps even more accurate is the old "80-20 rule" -- 80 percent of your results is brought in by 20 percent of your effort. It'd be lovely to identify that 20 percent, wouldn't it?

Truth is, you'll never be able to know for sure that the thousands of dollars you send over to the newspaper every week was worth it. You'll never know whether those TV ads you spent untold thousands on were the actual cause of any number of people to get up off their backsides and come buy a car from you. And radio's nice, too -- especially if you're a radio ad salesperson -- but deep down, even those folks can only guess as to how many people their radio spots actually drove into your dealerships.

Here's one thing that IS measurable: Web searches. Thousands of people search the Web every day for the kind of cars you sell. When they do, does your dealership's website pop up right in front of their faces? Unless you're doing search engine advertising, the answer is no.

StraightForward Media specializes in pay-per-click (PPC) search engine advertising for automotive companies. Our results are measurable and straightforward (hence our company name), and you'll know every time you look at our reports whether your money was well-spent. In most cases, the answer is yes. Here's a small sampling of the dealerships and other automotive companies who have counted on StraightForward Media to give them a dominating presence on Google, Yahoo!, MSN, AOL, Ask.com and any other search engine you can think of:

So, you ready to sell more cars or what? We're not getting any younger, and neither are you. Call or email us today.