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If there were any form of advertising analogous to PPC, it'd be that found in trade publications. Special-interest magazines amass audiences of individuals who share similar interests and passions: individuals who are likely buyers of the products advertised in such magazines.
Google and Overture do the same. But unlike trade magazines, these search sites attract audiences without providing editorial. Instead, consumers use these sites to search for products when they're ready to buy. Google and Overture offer advertisers something that magazines can't always deliver: audiences comprised entirely of individuals who are in the thick of the buying cycle for a specific product.
Special-interest publishers are at a crossroads right now. Search engines have enabled consumers to find and buy what they want, when they want it, with great ease. Furthermore, search engines provide advertisers with a level of accountability that other media generally cannot. This environment, in which Google and Overture are capturing ever increasing ad dollars, is not one for specialty publishers to fear or fight; rather, to embrace and profit from. And this is where StraightForward Media comes in.
A trade publication's advertising clients would benefit greatly from expertly managed pay-per-click campaigns on Google and Overture, and that's why we offer special partnerships with trade publishers. These partnerships allow publishers to offer StraightForward Media's full array of PPC services as part of their sales package to all present and prospective advertisers. The campaigns are managed entirely by StraightForward Media and include $1,000 in click fees per advertiser. Once your clients are sold, almost no work is required by your staff.
In sum, we offer trade publishers the opportunity to capitalize on and develop a new and significant profit center. By partnering with StraightForward Media, you'll be offering a valuable service to your clients and using PPC advertising to bolster your bottom line.
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