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It's old news to print publications that Google and Overture are sucking up billions of advertising dollars every year. Many have jumped on the Google AdSense gravy train in order to recover as much of those billions as they can. Right now, they are your foes; we can help make them your friends.
Broadcasters amass audiences who share similar interests and passions: individuals likely to buy your advertisers' products and services. Google and Overture do the same. But unlike print pubs, Google and Overture attract audiences without any programming. Consumers simply use these sites to search for products when they're ready to buy. Google and Overture offer advertisers something that newspapers and magazines can't deliver: audiences comprised entirely of individuals who are in the thick of the buying cycle for their advertisers' products.
Newspapers and magazines are at a crossroads right now. Search engines have enabled consumers to find and buy what they want, when they want it, with great ease. Furthermore, search engines provide advertisers with a level of accountability that other media generally cannot. This environment, in which Google and Overture are capturing ever increasing ad dollars, is not one for publishers to fear or fight; rather, to embrace and profit from. And this is where StraightForward Media comes in.
Your advertising clients would likely benefit greatly from expertly managed pay-per-click campaigns on Google and Overture, and that's why we offer special partnerships with print publishers. These partnerships allow you to offer StraightForward Media's full array of PPC services as part of their sales package to all present and prospective advertisers. The campaigns are managed entirely by StraightForward Media and include $1,000 in click fees per advertiser.
Once your clients are sold, almost no work is required by your staff.
In sum, we offer you the opportunity to capitalize on and develop a new and significant profit center. By partnering with StraightForward Media, you'll be offering a valuable service to your clients and using PPC advertising to bolster your bottom line.
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