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Google and Overture are stealing advertisers from broadcasters every week. Right now, they are your foes; we can help make them your friends.
Broadcasters amass audiences who share similar interests and passions: individuals who are likely to buy your advertisers' products and services. Google and Overture do the same. But unlike trade magazines, these search sites attract audiences without any programming. Consumers simply use these sites to search for products when they're ready to buy. Google and Overture offer advertisers something that broadcasters can't deliver: audiences comprised entirely of individuals who are in the thick of the buying cycle for their advertisers' products.
Broadcasters are at a crossroads. Search engines have enabled consumers to find and buy what they want, when they want it, with great ease. Furthermore, search engines provide advertisers with a level of accountability that other media can't. This environment, in which Google and Overture are capturing billions of your ad dollars, is not one broadcasters should fear or fight; rather, you should embrace and profit from it. That's where we come in.
A trade publication's advertising clients would benefit greatly from expertly managed pay-per-click campaigns on Google and Overture, and that's why we offer special partnerships with trade publishers. These partnerships allow publishers to offer StraightForward Media's full array of PPC services as part of their sales package to all present and prospective advertisers. The campaigns are managed entirely by StraightForward Media and include $1,000 in click fees per advertiser. Once your clients are sold, almost no work is required by your staff.
In sum, we offer broadcasters the opportunity to capitalize on and develop a new and significant profit center. By partnering with StraightForward Media, you'll be offering a valuable service to your clients and using PPC advertising to bolster your bottom line.
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