We build Google and Overture PPC campaigns from start to finish: Our full-service approach requires no work from our clients, allowing them to direct their attention to other areas of their business. We perform all pre-launch research, write all advertising copy, activate and continuously manage our clients' campaigns. Here are the steps we take in bringing a new client on board:

1. Find cost-effective keywords for your business by examining your site and the specific goals of your advertising. We compile information about relevant keywords and current bid prices, then eliminate overpriced and ineffective words/phrases. Then, we dig deep for popular yet inexpensive keywords that remain "under the radar" of your competition. Because the more cost-effective keywords we find, the more low-cost traffic we deliver to your site.

2. Create your Google and Overture campaigns once we’ve pinpointed the appropriate words and phrases. Effective, concise ads are important not only for attracting the right customers, but for repelling Web-searchers who are seeking something you don't offer (because every click costs money).

3. Activate the campaigns on Google and Overture. Once the ad campaigns are ready for the world's eyes to see, we use our premium Google and Overture account status to expedite the appearance of your ads on all major search engines: Google, Yahoo!, MSN, AOL, Lycos, AltaVista, Infospace, Netscape, Earthlink and many more.

4. Monitor the positioning of your ads. If you’re doing PPC advertising, you want to be sure your ads are getting the prominent placement you're paying for. Your competitors are bidding against you all the time. We make sure you stay in the position you want to be in.

5. Keep you within your budget. Google and Overture have some built-in functionality to control your daily and monthly spending, but human intervention is often still required.

6. Guard your account against the competition. Overture’s bid system allows others to see your bids, opening you up to being “squeezed” by savvy competitors. Example: If you’re bidding $5 per click on a particular phrase, your competitors can bid $4.99 on the same term, ensuring that you pay the full $5 per click every time. While not illegal or against the rules, it’s a practice than can cost you a lot of money, and that’s what we guard against.

Want to talk more about PPC with us? Email us now.

Keyword selection is the No. 1 factor in the success or failure of Google & Overture campaigns. But developing enough good, relevant keywords is difficult. It's time-consuming, expensive, and requires expertise that most people don't have. When you buy your keywords from SFM:

> It's fast. We deliver all keyword packets digitally within 24 hours of payment.
> It's accurate. Every keyword in our packets has proven search volume.
> It's turnkey. Open the packets, copy & paste the keywords into your campaigns, & write an ad and you're done.
> It's affordable. Keyword packets start at just $49.