PPC search advertising is ideal for companies serving specialized niche audiences, because your ads are only shown to people who are actively searching for your products/services. You can't find this in any other media; even with the most narrowly targeted print publications, you're lucky if a single-digit percentage of readers are actively looking to buy what you're selling.

PPC advertising allows you to bypass these oudated advertising channels and spend your money more efficiently. In essence, you can stop searching for customers; they're already searching for you.

But where to start? That's where StraightForward Media comes in. You're likely to benefit greatly from expertly managed pay-per-click campaigns on Google and Overture, and that's why we exist.

StraightForward Media is an advertising agency that develops and maintains these campaigns. We work exclusively with Google and Overture, which along with such affiliates as AOL and MSN, attract more than 300 million searches a day. We've been in business since early 2001 and work with clients as diverse as auto salvage yards to personal injury attorneys. For each of our clients, we:

• Learn about your business and business/sales objectives.
• Conduct complete analysis of your web site, including all products and services offered.
• Identify search terms that are relevant to your business and would likely be used by consumers during their searches.
• Write compelling headlines and copy for all keyword-generated ads.
• Activate accounts on Google and Overture.
• Monitor position bidding on a daily basis to ensure consistent, prominent ad placement.
• Stay within proscribed monthly budgets.
• Issue easy-to-read/easy-to-understand reports on click activity.

In sum, we offer you the opportunity to stop spending money on less efficient and largely unaccountable print and broadcast media and to develop a new and significant profit center. By partnering with StraightForward Media, you'll be on the road to more sales and clients at a lower marketing cost than any other available medium.

Keyword selection is the No. 1 factor in the success or failure of Google & Overture campaigns. But developing enough good, relevant keywords is difficult. It's time-consuming, expensive, and requires expertise that most people don't have. When you buy your keywords from SFM:

> It's fast. We deliver all keyword packets digitally within 24 hours of payment.
> It's accurate. Every keyword in our packets has proven search volume.
> It's turnkey. Open the packets, copy & paste the keywords into your campaigns, & write an ad and you're done.
> It's affordable. Keyword packets start at just $49.