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Which describes you? |
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While Google AdWords
and Overture are both very popular PPC advertising services,
they are markedly different in several ways. Each has its
fans and critics. If you're just getting acquainted with
the services, we've put together a list of differing characteristics
of the two services for your convenience. Here's the skinny
on Google Adwords:
THE GOOD
- Ads are activated almost instantly,
provided they do not violate Google's guidelines. Ads
do not require approval from a human editor.
- Targeting ads to specific states, towns,
and even neighborhoods is very simple.
- Targeting ads to countries outside
the U.S. is also very simple.
- You can automatically and simultaneously
rotate and test different ad copy for your search terms.
- Google's reporting is more timely than
Overture's .
- You can set a daily spending cap.
- You receive your clicks first, and pay last.
- Google has no minimum monthly ad spend.
THE BAD
- Google will quickly disable your keywords
if you don't get enough clicks on your ads.
- Google's tool for estimating search
volume is often inaccurate.
- Once a competitor has a high PPC position
on Google, it can be very difficult to unseat the competitor.
- Google does not disclose its algorithm
for how it determines the position of your ad.
Want
to talk more about PPC with us? Email
us now.
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